E-mail Marketing Workshop
Presented by Volusia / Flagler Counties SCORE
In just a few hours, this two part workshop will show you how e-mail marketing – the hands on, low cost marketing tool – can really help your business succeed.
Part 1: 1 – 2:30 p.m. The Power of E-mail Marketing
- Easy ways to collect e-mail addresses
- How to be sure people actually open your e-mails
- How to use e-mails to target different groups of people to sell them different products and services
- Ideas for the most effective e-mail content
- The best reports to use to determine who is interested in your business
Part 2: 2:30 – 4 p.m. Getting Started with E-mail Marketing
- Dive into Constant Contact
We will do live demonstrations. Part 2 is geared for beginners of e-mail marketing. More experienced users will find this a helpful review, a way to sharpen your skills and also an opportunity to ask questions.