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Published on December 19th, 2012 | by NSB Observer

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NSB Native Promoted to NASCAR Senior Vice President

NASCAR announced today the promotions of four senior executives across the company. Ed Bennett, of New Smyrna Beach, has been promoted to senior vice president, with Jim Cassidy, Zane Stoddard and Kim Brink promoted to vice president.

Bennett also retains his roles of NASCAR chief administrative officer and president/chief executive officer of GRAND-AM Road Racing. Cassidy, Stoddard and Brink lead key areas of racing operations, entertainment marketing and NASCAR’s brand marketing initiatives with integral roles in the implementation of NASCAR’s Five-Year Industry Action Plan (IAP).

“These dynamic, forward-thinking leaders all have made significant contributions to NASCAR,” said Brian France, NASCAR chairman and chief executive officer. “As NASCAR’s CAO, Ed has demonstrated an ability to look strategically across the enterprise for areas of opportunity and development, as evidenced by the critical role he played in the merger of sports car racing’s two marquee sanctioning bodies – GRAND-AM and the American Le Mans Series (ALMS). Kim, Jim and Zane are shaping how we go to market with key initiatives designed to assist in reaching new audiences and enhancing our on-track product.”

Bennett continues to head up corporate administration, and this year, became both the president and chief executive officer of GRAND-AM – which recently completed its merger with the ALMS, in addition to assuming operation of Road Atlanta and Sebring International Raceway. He joined NASCAR in 1998 to lead key initiatives such as the Japan/International project and pivotal negotiations for sponsorship and licensing. Bennett was promoted to vice president in November 2000 and to vice president and chief administrative officer in January 2008.

During his tenure at NASCAR, Bennett was charged with finalizing Toyota entering NASCAR as a national series manufacturer; led the acquisition of CASCAR which was simultaneously rebranded the NASCAR Canadian Tire Series; was instrumental in the development of the NASCAR Toyota (Mexico) Series; and played the lead role in designing and constructing the NASCAR R&D Center.

NASCAR races are broadcast in more than 150 countries and in 20 languages.

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